Hiroshi Fujiwara's Visionary Fusion of Streetwear and High Fashion
The Genesis of Fragment Design Fragment Design, founded by Hiroshi Fujiwara in the late 1990s, emerged as a pioneering force in the realm of streetwear. Fujiwara, often hailed as the "Godfather of Streetwear," sought to create a brand that embodied his eclectic interests and deep-rooted connections to music, art, and urban culture. The brand's i